Virginia Opera creates bold, transformative experiences through passionate storytelling and beautiful music. The brief was "make opera sexy." Show images photographed by the inimitable Cade Martin.
The National Museum of African American History and Culture was opening. Finally. And it was a big deal. This beautiful landmark at the Mall in DC is a testament to one people’s triumphant, odds-defying story. And we had to channel that spirit in our ads.
We worked with Eighty2Degrees and created a gorgeous, OOH campaign that dominated Metro stations and bus shelters in the DMV. Each ad featured a key figure from the story, paired with a line heralding their achievement. And the art direction provided the perfect backdrop; classic illustrations that paid tribute to the wall murals from the subjects’ hometowns.
DC-based Woolly Mammoth Theatre Company is nationally known for pushing artistic limits in advancing the cause of new plays and playwrights.
In order to promote the upcoming season, I collaborated with the Woolly Mammoth team to create images that conjure the rousing and provocative experiences that audiences can expect in Woolly's 37th season.
Production challenges included gray-scale makeup, custom-painted canvas backdrops for five of the images and a home-built spacesuit.
I art directed and illustrated a launch kit promoting New Balance's 2016 sponsorship of runDisney, including box packaging and 100+ page runner's guide booklet.
Additional art direction by Patrick Hodges and copywriting by John Armstrong.
n addition to a new brand identity, Woolly Mammoth Theatre Company wanted a fresh take on the marketing imagery for their historic 35th season. I developed poster concepts, from the first sketches to art directing the photoshoot. The work garnered attention from theatre and design publications both local and national – and re-energized an iconic creative organization as well as their dedicated audience base.
Facing History provides teachers with the tools to help their students learn about racism, anti-Semitism, prejudice, and tolerance so that students are equipped to prevent these injustices from reoccurring in their daily lives.
“The History Of” is a series of three videos that elevate the voices of these individual students by truly bringing their essays to life. Facing History is promoting the videos to teachers across the nation through their social media channels to raise awareness, spark conversation, and inspire teachers around the globe to implement Facing History’s lesson plans in their classrooms.
Amtrak needed to update the activity book they give out to kids on long distance trips.
I worked with a world-class illustrator to develop 32 pages of entertaining and educational activities, meanwhile weaving a subtle and rewarding storyline about the fictional Amtrak Junior Conductors club, the passengers on a train voyage and their nemeses — the sneaky raccoons!
The activity book includes a fulfillment component that has been wildly successful. Youngsters who fill out a series of questions on the last page and mail them to Amtrak receive an official Junior Conductors certificate as well as a handsome JC patch. At this point, I think the kids book is in its third or fourth printing.
Illustrations by Kali Ciesmier
Wolf Trap National Park for the Performing Arts in Vienna, VA asked us to refresh their brand identity — which had remained largely unchanged since the 1970s.
I was in charge of a extending the updated identity into a new look and feel, including a fresh, energetic take on photography and typography. I art directed a shoot on two consecutive nights at Wolf Trap and then designed the calendar brochure announcing the summer 2014 concert lineup.
The organization has embraced the new look wholeheartedly, using identity I art directed in all kinds of marketing materials – including bus backs and transit advertising, newspaper ads, social media, their website, television spots, display ads, signage and more. There's even a version that I created of the new logo on Wolf Trap's Wikipedia page.
Additional graphic design by Kaleena Porter.
Photography by Sam Hurd
History is just the beginning. A campaign to highlight that the historic area is just one of the many offerings at Colonial Williamsburg.
Photography by Mark Tucker
.CO is the top-level domain designed for people with ideas. A campaign designed to capture the feeling of coming up with a great idea.
Photography by Cade Martin
DC's iconic Woolly Mammoth Theatre Company wanted a new brand to re-establish themselves as long-standing, inside-the-beltway outsiders. We worked collaboratively with the client to develop new strategic positioning and mission statements for the theatre, settling on "rousing, visceral epiphanies" as the central creative idea behind the theatre's mission.
Taking inspiration from street protests and guerrilla artists, I designed an expressive new brand identity from the ground up, including logo, typefaces, custom glyphs, backgrounds and marks. It's a little bit Banksy and little bit Subcomandante Marcos.
In the board retreat that followed the rebranding, the theatre co-founder and artistic director called the new mission and identity "one of the greatest gifts in the history of the theatre," and said that he uses that phrase "rousing, visceral epiphanies" to guide all his decisions about the theatre.
We produced these funny billboards for the Bahamas Ministry of Tourism. Most people don't realize just how close the Bahamas are — just 50 miles from Miami–Ft. Lauderdale.
In order to show just how close the Bahamas actually are, we designed three-dimensional billboards that show people constructing ingenious devices designed to get them there.
I art directed the production of the billboards, designing the background imagery and typography – as well as working with the production company on the creation and installation of the prop builds.
When I was in Miami for the installation, locals passing on the street asked if they were real people on top of the billboards.
Every year, thousands of non-profits compete for contributions from individual federal workers through the Combined Federal Campaign. Our client at the United Way of the National Capital Area needed to make sure they were top of mind when DC-area federal employees filled out their CFC forms.
We started with a couple of insights into our audience. First, federal workers are kind of beleaguered — often the scapegoats of small-government talking heads. Our second insight was that federal workers truly are motivated by altruistic community-mindedness. They are good people in oftentimes thankless jobs.
So we decided to thank them up-front — for their service and for their donation. We came up with the idea of Everyday Heroes. We portray federal workers as selfless do-gooders, like Wonder Woman or Superman, aligned in their Derring Do with another Partisan for Peaceful Principles: the United Way!
We bought out a station domination in the Federal Triangle Metro station and even set the illustrations in the DC Metro (and gave the heroes ID lanyards), so federal workers that saw them would identify with the campaign. We also built a Facebook app that allowed users to put their photos into the Everyday Hero illustrations.
I worked on the strategy, concept, sketches, art direction, and typography and I hired and directed the illustrator through the project's completion. We were so happy and impressed to learn after the campaign finished that UWNCA donations increased — even though overall CFC giving dropped $3MM.
Illustrations by Kali Ciesmier
We designed an invitation to Flint Hill School's annual fundraising gala. They came to us with the 'Wizard of Oz' theme of the gala and asked us to incorporate the theme while still making the invitation very Flint Hill specific.